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Write Press Releases That Dazzle
by Nancy Jackson - 9/13/2005
To help keep your press release out of the garbage and get it in print, start by following these five guidelines. 10 Ways to Get the Media to Love You
by Margie Fisher - 4/10/2004
So you've put yourself "out there" with a public relations
campaign. Your dealings with the media now become
critical. Those relationships with the media can make or
break your public relations efforts. Here's how to get the
media to love you: Score Media Points with an "After the Event" release
by Marisa D'Vari - 4/7/2004
Most self-promoters don't realize that it's "okay" to
send a release after the fact! Since the release took
place in the past you can include details not possible
before, such as pictures, chat, gossip,
names and cities of people who showed up, and more. How Real PR Works
by Robert A. Kelly - 3/30/2004
For some, public relations works well when their news release or special event winds up in the newspaper or on the radio.
For others, public relations works best when it does something positive about the behaviors of outside audiences that affect their operations the most. Why do you want PR?
by Robert A. Kelly - 3/21/2004
Why Do You Want PR?
To get someone's name in the newspaper or a product mention on a radio talk show?
The News Release Idea Factory
by Will Dylan - 3/18/2004
Powerful publicity ideas can come from watching the nightly news PR: Time For a New Playbook?
by Robert A. Kelly - 3/8/2004
When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach.
Why not shoot for a 1-2 PR punch?
How to Prepare your Speech Part 2
by Sandra Schrift - 3/6/2004
How to Prepare your Speech Part 2 The Four Seasons of Publicity - Building an All-Year Publicity
Machine
by Bill Stoller - 2/10/2004
For hard-core publicity insiders, there’s a rhythm to
generating coverage, based upon the natural ebb and flow of the
seasons. Such an approach can help you score publicity throughout
the year, and will help keep your eye on the ball from January
through December. Time Your News Release For Maximum Publicity
by David Leonhardt - 2/2/2004
You may have heard that "timing is everything" and that is even more true in a newsroom. But how do you know when is the best time to send a news release? Top Ten Reasons to Get Media Coverage
by David Leonhardt - 2/2/2004
Media coverage has been called "free publicity". Well, it's not quite that, but it is a treasure chest of opportunity for any business wanting to break ahead of the pack. Make front page news by NOT inviting the media
by David Leonhardt - 2/2/2004
Not a single reporter showed up at our news
event. And we were THRILLED! Not a single photographer showed up to capture the moment. And we were pleased as punch! Not a single newspaper knew about the event. And we received front page coverage in every one! Walt Disney Knew How To Get The Word Out
by Stephen Schochet - 1/30/2004
You need to get the word out about your products but your economic resources are limited. That was often the dilemma that faced Walt Disney. Often burdened with heavy debt, he found many creative ways to let the public in on what he was doing. His innovative marketing ideas could be used by businesses seeking publicity today. The One Press Release You Will Regret Sending
by Richard D. Bailey - 1/29/2004
Many unsuspecting do-it yourself marketers have turned to
automated press release submission software to send press
releases to journalists and media experts. Instead they
become banned and wind up on several media banned or ignore
lists for sending SPAM or unrelated and unwanted info to
swamped journalists. Managers, Have You Been Shortchanged?
by Robert A. Kelly - 1/28/2004
You have been if you're a business, non-profit or association
manager whose public relations budget is focused largely on
nifty brochures, column mentions and broadcast plugs.
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