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Quick Fixes for the Grammatically Challenged Entrepreneur
by Laurel Olson Cook - 4/11/2004
Are you relying on spell-check? Is that why "Nobel Prize"
becomes "Noble Prize"? Spell-check is not enough! You must
proofread, or ask someone you trust to look over your
copy--carefully before you release it. 78 Ways to Start Your Next Book or Article
by André Bell - 4/11/2004
So many people want to write books to generate passive income, gain credibility and recognition, to leave a legacy, and just to be heard.
The biggest challenge they find is not coming up with ideas to write about, the biggest challenge is often figuring out how to begin a book or article. Copywriting is a process: Revision is a critical step
by Heather Robson - 4/6/2004
I know a good many copywriters that, like so many creative
writers, believe they should be able to hit a nail right smack
on the head with a first draft. It feels great when it happens,
but it’s not something you can bank on. Instead, you should
plan for revision. Using Emotion for Persuasion
by Robert F. Abbott - 4/4/2004
Many people who write persuasive copy, whether in sales letters or internal
memos, say the rest of us underestimate the power of emotion in getting the
response we want from our messages. How to Find Ideas for Articles & Speeches
by Robert F. Abbott - 4/2/2004
Looking for ideas for articles or speeches? Then look
inside, to your own experiences and perspectives. Use them as
building blocks for strong communication content. How can you be sure that your marketing efforts will generate profits?
by John Taylor - 4/1/2004
There are several ways to ensure that your adverts are
responsive let me outline my top ten response boosting
techniques: Are You Asking the Right Questions in Your Copy?
by Karon Thackston - 3/24/2004
It's a common approach to writing copy. You begin by asking
questions. Why? To evoke thoughts in your readers' minds, to
stir up emotions, and to get customers thinking in the way you
want them to think. But have you ever thought about how you
phrase your questions? Are you doing it in a way that will have
the greatest impact on your readers or are you just throwing
questions on a page? Websites for Search Engines or People?
by Amrit Hallan - 3/21/2004
Who is more important to you as a webmaster: the
visitor or the search engine? The Hidden Reason Behind Most Copywriting Failures -or- Why
Every Single Client and Every Single Business Writer Should Always, Always Use a
Creative Brief
by Chris Marlow - 3/18/2004
In this article you'll learn the #1 reason writing projects
fail...and how to make sure YOU don't get the blame! What is Your Unique Selling Proposition? You’re Leaving Money on the Table if You Don’t Have One…
by Chris Marlow - 3/8/2004
If you've done any freelance work in marketing, you may be familiar with the phrase "unique selling proposition" (commonly known as the "USP").
The USP tells your prospect what differentiates your product from everyone else's in your category. And it's the single most important reason your prospect will buy from you…or from someone else. How To Write A Riveting Sales Letter That Closes Sales
by Mike Jezek, The Sales Letter PsychologistT - 3/1/2004
How do you get people's attention and build their interest to
take the time to read your sales letter? Let's face it. If you
can't get the attention of prospects and keep their interest
your sales letter will just fall flat on it's face and thus not
make you much money. Need Article Ideas?
by Bonnie Jo Davis - 2/26/2004
Writer's block...need I say more? Every writer experiences
writer's block at one time or another. For a writer using the
marketing with articles technique the block often starts with
trying to generate a new article idea. There are many creative
ways to discover article ideas no matter what your topic and
we'll cover several of them below. Strive To Be A Creative Writer
by Amrit Hallan - 2/25/2004
What does creative writing mean? Let us see first what
"creative" means. How To Emotionally-Charge Your Sales Letters To Boost Sales
by Mike Jezek, The Sales Letter PsychologistT - 2/23/2004
Are you frustrated that your sales letter isn't getting results? Do you
wonder how you could make a satisfactory sales letter even
better? If you said, "yes" to either of these questions then I
invite you to read on as you will be richly rewarded. Who Are You Calling a Moron?
by Lisa Sparks - 2/23/2004
After a conversation with an acquaintance I was reminded of a
copywriting lesson I learned a while back: Never insult your
audience.
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