The biggest challenge they find is not coming up with ideas to write about, the biggest challenge is often figuring out how to begin a book or article.André Bell http://www.ConsultingMentor.com/Article.asp?659I know a good many copywriters that, like so many creative writers, believe they should be able to hit a nail right smack on the head with a first draft. It feels great when it happens, but it’s not something you can bank on. Instead, you should plan for revision.Heather Robson http://www.ConsultingMentor.com/Article.asp?600Many people who write persuasive copy, whether in sales letters or internal memos, say the rest of us underestimate the power of emotion in getting the response we want from our messages.Robert F. Abbott http://www.ConsultingMentor.com/Article.asp?523Looking for ideas for articles or speeches? Then look inside, to your own experiences and perspectives. Use them as building blocks for strong communication content.Robert F. Abbott http://www.ConsultingMentor.com/Article.asp?532There are several ways to ensure that your adverts are responsive let me outline my top ten response boosting techniques:John Taylor http://www.ConsultingMentor.com/Article.asp?508It's a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking in the way you want them to think. But have you ever thought about how you phrase your questions? Are you doing it in a way that will have the greatest impact on your readers or are you just throwing questions on a page?Karon Thackston http://www.ConsultingMentor.com/Article.asp?423Who is more important to you as a webmaster: the visitor or the search engine?Amrit Hallan http://www.ConsultingMentor.com/Article.asp?168In this article you'll learn the #1 reason writing projects fail...and how to make sure YOU don't get the blame!Chris Marlow http://www.ConsultingMentor.com/Article.asp?477If you've done any freelance work in marketing, you may be familiar with the phrase "unique selling proposition" (commonly known as the "USP").

The USP tells your prospect what differentiates your product from everyone else's in your category. And it's the single most important reason your prospect will buy from you…or from someone else.Chris Marlow http://www.ConsultingMentor.com/Article.asp?479How do you get people's attention and build their interest to take the time to read your sales letter? Let's face it. If you can't get the attention of prospects and keep their interest your sales letter will just fall flat on it's face and thus not make you much money.Mike Jezek, The Sales Letter PsychologistT http://www.ConsultingMentor.com/Article.asp?395Writer's block...need I say more? Every writer experiences writer's block at one time or another. For a writer using the marketing with articles technique the block often starts with trying to generate a new article idea. There are many creative ways to discover article ideas no matter what your topic and we'll cover several of them below.Bonnie Jo Davis http://www.ConsultingMentor.com/Article.asp?411What does creative writing mean? Let us see first what "creative" means.Amrit Hallan http://www.ConsultingMentor.com/Article.asp?482Are you frustrated that your sales letter isn't getting results? Do you wonder how you could make a satisfactory sales letter even better? If you said, "yes" to either of these questions then I invite you to read on as you will be richly rewarded.Mike Jezek, The Sales Letter PsychologistT http://www.ConsultingMentor.com/Article.asp?415After a conversation with an acquaintance I was reminded of a copywriting lesson I learned a while back: Never insult your audience.Lisa Sparks http://www.ConsultingMentor.com/Article.asp?438It’s not uncommon for authors to quote other authors, especially in non-fiction works. There are times when we want to bring in someone else’s work to help build our own arguments, lend weight to a statement of fact, or collect or refute the conventional wisdom on a topic. At other times, we may want a certain image for our book cover, or to show a clip from a TV program to illustrate a point.Jennifer Tribe http://www.ConsultingMentor.com/Article.asp?437Back in 1985 when I first started copywriting, the only help I could find on the subject were books by Herschell Gordon Lewis, Bob Stone, David Ogilvy, and a few others. I didn't even look for books on how to build a copywriting business because it never crossed my mind that one would exist.Chris Marlow http://www.ConsultingMentor.com/Article.asp?462Article writing is an easy, effective and zero cost method of promotion on the web but it can easily become frustrating if you don't stop doing five things.Oluwafisayo Akinlolu http://www.ConsultingMentor.com/Article.asp?474If you still think writing an ebook is a big problem, then I've got news for you. You can put together a great ebook like bring results like crazy without writing a single line. Ooops! You will have to write the title.Oluwafisayo Akinlolu http://www.ConsultingMentor.com/Article.asp?105Three Words That Sell like Candy!Larry Dotson http://www.ConsultingMentor.com/Article.asp?562Your expertise is valuable! Make sure you are leveraging it to its fullest extent. If you create content for one item, such as a newsletter, look for ways you can re-use that content in other places. Below are nine ideas to get you started.Jennifer Tribe http://www.ConsultingMentor.com/Article.asp?92ISBN stands for International Standard Book Number. It is a code assigned to every published book that uniquely identifies it in the marketplace. ISBNs make it easier and more efficient for libraries, booksellers and others in the publishing industry to order, distribute and catalog books.Jennifer Tribe http://www.ConsultingMentor.com/Article.asp?81With the advent and widespread adoption of technology such as high-speed Internet and wireless communications, the world is growing smaller by the second. If you don't communicate in more than one language, are you really competing? Here in the United States with the expanding Latino market, speaking and writing in Spanish is an absolute must for growing your business.Allendy Doxy http://www.ConsultingMentor.com/Article.asp?683 Hypnotic Salesletter Closings!Larry Dotson http://www.ConsultingMentor.com/Article.asp?54As a proofreader of business writing, I see many of the same errors made again and again. Errors in your writing (be they in advertising copy, correspondence, or a web site) are more serious, I believe, than most people realize.Tim North http://www.ConsultingMentor.com/Article.asp?56Most folk don't enjoy having to write proposals, memos, reports and the dozen other things that seem to get in the way of their real work. Nonetheless, if it's your job to do it, you need to be able to do it well.Tim North http://www.ConsultingMentor.com/Article.asp?628While not as dramatic as the college professor's dilemma of "publish or perish", many Internet marketers have found that the publicity and traffic that articles can bring to their websites is second only in importance to actually making sales.Kirk Bannerman http://www.ConsultingMentor.com/Article.asp?633One of the most common weaknesses I see in day-to-day writing is poor logical flow from one idea or point to the next. This usually takes the form of a bunch of seemingly unrelated phrases thrown together with little or no sense of sequence, continuity, or relativity.Shaun Fawcett http://www.ConsultingMentor.com/Article.asp?706When people think of copywriting, they often think of the typical brochure or flyer or newspaper ad. If you fall into that category, here are eight other ways you can use copywriting to build your business.Heather Robson